We can take it from here.
At Barbadora INK, we don’t do ‘turnkey’ or take the easy way out through meaningless jargon. We write nouns. We love verbs – actions and things that create a real picture, fostering belief or genuine understanding. Our agency crafts powerful, engaging stories about your innovations, your customer successes, and your people. Like your favorite boutique, we are expertly focused on a few areas – healthcare, life sciences, technology, financial services. Our team devotes its decades of experience, 30+ years of hard-learned lessons, nurtured media relationships, and red-line edits, to your communications goals, and we nail it.
Key reasons to work with us
Experience
Over 25 yearsExtensive experience in dozens of different industries, with a focus on life sciences, technology, and financial services.
Satisfaction
Happy ClientsOutstanding track record with clients who stick with us 5, 10, 15 years and counting. You’ll love working with us.
Determination
Always a SolutionDogged determination driving us to give our best no matter what (editors and clients alike say we have “pit-bull” perseverance).
Niche Expertise
Deep Domain ExperienceRich understanding and vast media relationships in life sciences and healthcare drive coverage for pharma, biotech, DTx, and healthcare IT.
Veeva Systems
What it Takes to Dominate a Vertical Market
Long-term Barbadora INK client, Veeva Systems, wanted to broaden exposure of some of its key executives in the technology space. After researching target publications, we uncovered an opportunity for a front-cover story in Software Executive – a respected technology publication that reaches 30,000+ leaders in software. To extend Veeva’s presence further, Barbadora INK also secured a second feature article in the same issue that highlights the our senior vice president’s perspective on women in tech. Double Whammy.
In Veeva’s fiscal year 2019, Barbadora INK secured 152 byline feature articles and 205 media interviews for a total of 3.2 billion audience impressions.
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For more than a decade, Tag Strategies has had a very successful relationship with Barbadora INK. We rely on Lisa and her team to develop powerful content ranging from technical subjects to expressive executions. She is an incredibly dependable and a smart professional who always maintains deadlines and budgets. Experienced and skilled, Lisa always delivers!
Michelle Taglialatela
President, Tag Strategies
Barbadora INK, led by Lisa, brought their extreme skill and an extraordinary network of contacts to serve us. We saw results in both awareness and coverage with notable media outlets less than a month after engaging Barbadora INK. Her level of PR expertise in the life science industry is second to none.
Jason Wreath
Director of Strategic Projects, HealthTap
Lisa is a thorough professional who has consistently delivered value to EightSpokes. Methodically, and with painstaking attention to detail, Lisa takes the time to understand what differentiates our business and shows genuine empathy as she develops our stories. Her pitches to the media are pithy, relevant, and effective. Lisa is also very respected among key editors because she deeply cares about them, their publication, their angle, and most of all their time. Consequently, she was able to get the job done – every single time!
Andy Mehrotra
Founder & CEO, EightSpokes
It’s not easy to make industrial lubricants sound enticing, but Lisa nailed it for us. She was the lead copywriter on a campaign that literally brought a new product to life. This product has since become our biggest seller! For 10+ years, Lisa has consistently produced targeted, benefits-driven brochures, ad copy, web content, video scripts, and PR materials.
Hank Limper
Product Marketing Manager, Houghton International
Lisa Barbadora is a consummate professional and a pleasure to work with. Her clear, concise writing style and willingness to work diligently to get the content just right are valuable assets for anyone looking for business-to-business writing talent.
Allison Lattanze
Director of Marketing Communications, Portico Systems
For a recent refresh of our customer success stories, Lisa was instrumental in maximizing the impact of these marketing materials through her review, editing and culling out the value of each piece in a concise and compelling summary overview. Throughout the engagement, she was responsive, on-time, and on-budget for all work elements.
Craig Fairfield
Director of Marketing, QlikTech
Beyond just being a great writer, Lisa has tenacity. She doesn’t stop until she secures article placements in our target publications. And, the editors respect her for that…recently, I met with the editor-in-chief of one of our most important publications who said that Lisa is one of the few PR people he will even talk to. That’s a truly unique advantage that we reap the benefits of with every published article.
Matt Wallach
President & Co-Founder, Veeva Systems
Lisa did an unbelievable job in helping to create, edit, brand, and roll out the content of our website a couple of years back. Our task was a difficult one: how does TripleScreen present a professional, informative web site, one that appeals to both our clients and candidates, while also exhibiting our somewhat casual, personable nature? The result was perfect – one that left us with a site that seemed to hit all the bases we wanted to cover, while doing it in a somewhat funny, but fact-based manner. I would absolutely recommend Lisa to anyone looking for a web content writer – regardless if the project was big or small.
Mike Butti
Managing Partner, TripleScreen Search & Staffing
Lisa made industrial vacuums seem downright fascinating by honing in on the finer technology points and bringing the benefits alive for the customer. For years, she provided us with dynamic, on-point copy for our marketing materials – ads, brochures, sell sheets, the web, plus print-worthy PR articles and case studies. With every new project, Lisa dove right in, interviewed our engineers to get all the details, and produced great results.
Jessica Letscher
Marketing Communications Manager, Nilfisk-Advance America
The thought of putting together a professional brochure was intimidating. Lisa not only made the process easy, but completed the work in record time. She’s professional, efficient, and a pleasure to work with. Most importantly, we were thrilled with the quality of the final brochure and have used it effectively for years. Money well spent!
Robert Hammond III, CFP, VP
Private Client Investment Advisor, Charles Schwab
I’ve been working with Lisa for 12 years now, and she has always demonstrated a strong grasp of B2B marketing strategy. Her ability to seek and extract the right information from her clients in a high-level engaging way – getting right to the heart of the matter – also enables her to work quickly and stay on target. You can count on Lisa to bring accuracy, speed, and efficiency to each project. Combining her strategic approach with her creative writing flair results in smart clean copy that is ideal for a variety of B2B environments.
Allen Silveri
President, Schubert Communications
Lisa has over a decade of agency experience which means she understands how tight our deadlines are and knows the level of quality we expect. No matter what the deadline or what the project, Lisa has always provided us with high-quality copywriting on time.
Michelle Taglialatela
President & Creative Director, Tag Strategies
Lisa has an extraordinary ability to grasp the details of new technologies, relate it to the business value our audience will receive, and communicate it in a way that is fresh, interesting, and exciting. She leaves readers wanting to know more about our brand and our SaaS applications.
Christine Myers
Director of Product Marketing, SAI Global
All good copywriting starts with excellent questioning and listening skills. Lisa asks the right questions and listens intently, the first time around. These skills helped Lisa tell our story with accuracy and procession. Lisa's ability to retrieve the information is second only to her expertise to communicate the message accurately and professionally. Lisa has done a wonderful job helping craft our message and reinforcing our brand.
Gregory Braun
Director of Marketing, TGI
For a recent refresh of our customer success stories, Lisa was instrumental in maximizing the impact of these marketing materials through her review, editing and culling out the value of each piece in a concise and compelling summary overview. Throughout the engagement, she was responsive, on-time, and on-budget for all work elements.
Dave Reddy
Lead Media Influencer, Big Valley Marketing
Lisa Barbadora is a rare, modern-day PR pro. It is hard to find practitioners like her who possess the integrity, smarts, tenacity, instinct and passion that Barbadora has. What began as a nascent glimmer, turned into a full-fledged industry thought leadership machine! The Vlocity byline program that she drove for Energy & Utilities, Health, Communications and Media & Entertainment blossomed. Her knack for taking a raw story idea and shaping it into a relevant article is golden. Plus, she is a straight-shooter: she will always provide honest feedback, and make sure no deadline is missed!
LaurieAnne (LA) Lassek
Sr. Director Corporate Communications, Vlocity
Lisa's literately the best in the business in terms of keeping us up-to-date of everything going on at Veeva.
Ed Miseta
Chief Editor, Life Science Connect, Clinical Leader
Lisa and her team dig in to every project with energy, passion, and enthusiasm. She has earned respected relationships with members of the media, and it shows. They respond to her emails, listen to her pitches, and depend on her to provide high-quality news and ideas. Lisa understands what will earn media attention, and is not afraid to tell clients what won’t. Both are equally valuable and have helped solidify Monocl as a thought leader in the biopharma industry.
Robert Groebel III
VP of Global Medical Strategy, Monocl
We sought out Lisa’s agency last year to help strategically grow our share of voice in the commercial life sciences market. Because of her tenure at organizations like Veeva, we knew we could expect deep domain expertise in all things life sciences and technology, but we've been blown away by the consistent tenacity and integrity she brings to our partnership. Not only is she sharp and efficient, but her ability to quickly unearth opportunities and drive projects over the finish line makes her an invaluable member of the team. Barbadora INK might be a boutique PR firm, but it delivers results in big ways!
Nemesh Patel
VP of Product Marketing, Aktana
Lisa and her team at BarbadoraINK have been an important force multiplier for Curavit since we launched. Their expertise in tech and life sciences, combined with Lisa’s tenacity ensures that our message is artfully developed and amplified. As a startup, we also appreciate the close integration of her team as an extension of our own.
Dave Hanaman
Co-founder and President, Curavit Clinical Research
Stories We’ve Told
Included here is a sampling of the work you can expect from Barbadora INK. Go ahead, dive in.
Evolve IP
Public Relations Strategy
Evolve IP secured coverage as a thought leader with a reliable solution to a growing and alarming industrywide challenge.
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Veeva Systems
Public Relations Strategy
Veeva Systems wanted to broaden exposure of some of its key executives in the technology space. We delivered.
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Global Tax Management
Public Relations Strategy
We helped GTM get the word out directly to their target marketing, making sales conversation a breeze.
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Our Fantastic Clients
Trusted by many. Goals achieved by all.
